UP Hike&Fly Video-Contest – Win a UP Lhotse X!
Be the filmmaker of your own hike & fly adventure and get the chance to win a brand-new UP Lhotse X as the main prize! The winner may also be offered the opportunity to be a UP Team Pilot.
Whether it’s your own hike & fly tour, a small bivouac trip, or a high-alpine flight with your UP glider, we’re looking for your most creative and inspiring footage.
UP HIKE & FLY VIDEO CHALLENGE 2025 – TERMS & CONDITIONS
📍 Organizer
This campaign is organized by: UP International GmbH, Kreuzeckbahnstraße 7, 82467 Garmisch-Partenkirchen, Germany (“UP”).
Official Hashtag: #UPHikeAndFlyVideoChallenge2025
⏳ Time Frame
Start: August 1st, 2025
End: November 15th, 2025 at 21:00 CET
🎞️ Entry Formats:
- Vertical Video 9:16 preferred, or horizontal 16:9 accepted
- Maximum duration 2-3 minutes
- Photo sequence in portrait, square or panorama format may also be accepted
🏆 Prize:
- 1x UP Lhotse X in the colour and size of your choice (additional charge for special colours to be paid by the winner).
🎬 How to Participate
- Create a video documenting a Hike & Fly adventure using a UP Paraglider
- Include both the hike and flight portions in your video
- You can add commentary, emotions, or storytelling elements
- Use any filming tools – GoPros, drones, insta360, phones, DSLR, etc.
- Film yourself or have a friend/team capture your adventure
- Post the video on Instagram, and add UP as collaborator, including a caption and the official Hashtag of the contest: #UPHikeAndFlyVideoChallenge2025
📜 Contest Rules & Guidelines
- Only UP Paragliders may be shown in the video
- Avoid displaying logos of other brands (gliders, helmets, harnesses, clothes, etc.)
- Videos must show hiking and the flight creatively
- Open to individuals aged 18+ worldwide (subject to local legal restrictions)
- Participants must have a public account on Instagram, Facebook, or YouTube
- UP Team Pilots may participate
- UP employees are excluded from participation
- Safety is mandatory – wear a helmet and demonstrate safe behavior
- Entries must not include:
- Dangerous flying practices
- Offensive content
- Political or religious themes
📢 Rights & Usage
By entering the contest, participants:
- Confirm they own all rights to the submitted content (including music)
- Grant UP a non-exclusive, royalty-free, worldwide license to use, repost, or edit the content on UP’s social media, website, marketing materials, or events
- Agree to provide original high-resolution video files (via WeTransfer or similar)
📱 Platforms & Publication
- Instagram will serve as the primary platform for submissions and engagement
- UP may repost submissions on Facebook and YouTube
- Contestants must use the official hashtag #UPHikeAndFlyVideoChallenge2025 and add @up_paraglidersas collaborator
🗳️ Winner Selection
- The winner will be determined by the highest number of likes on their original Instagram post, counted at 21:00 CET on November 15th, 2025
- In the event of tie votes or suspected manipulation, UP reserves the right to appoint a jury to determine the final winner based on creativity and originality
🔐 Data Privacy
- Personal data will only be processed for the purpose of contest administration and prize delivery
- Data will be handled according to the General Data Protection Regulation (GDPR) and will not be sold or shared
- Participants may request deletion of their data at any time
❗ Other Terms
- The contest is not affiliated with or sponsored by Instagram, Facebook, or YouTube
- Shipping is free within the EU. Winners outside the EU will cover their own shipping and import duties
- UP reserves the right to disqualify entries, modify rules, or cancel the contest at any time